At a press conference during the MIPCOM international content market in Cannes, Parrot Analytics, the leading big data TV analytics firm specialising in content demand measurement worldwide, announced the launch of the Global TV Demand Awards. The winners of the first-ever data-driven TV content awards will be presented at the NATPE international content market in Miami on January 22nd 2019. Parrot Analytics CEO Wared Seger made the announcement, with additional comments from JP Bommel, President and CEO of NATPE.
According to Seger, the Global TV Demand Awards will recognise television series that have garnered the most audience demand globally over the course of calendar year 2018.
“The Global TV Demand Awards celebrate the most popular television shows each year, without a panel of judges or any other subjective voting body. At Parrot Analytics, we provide the most accurate determination of what content people want in an ever-expanding multi-platform world, and for what is now a $500 billion television industry,” said Seger.
Consumers express their demand for television shows in different ways, including social media engagement, video streaming and peer-to-peer protocols, photo sharing, blogging, and research platforms. Parrot Analytics is the only company that captures, weighs, and combines all of these different touchpoints into a single content demand measurement. The Demand Expressions metric represents the total audience demand being expressed for any title across all platforms, in any market, around the world. For the first time ever, content decisions can be made using globally consistent data showing how content brands resonate with consumers.
During the press conference, Seger also provided the top-five most in-demand TV series for the year so far. The top five in each category, in alphabetical order, are as follows:
Most In-Demand Digital Original Series in the World (data represents current finalists from January 1 to September 30, 2018):
Most In-Demand Series in the World (data represents current finalists from January 1 to September 30, 2018):
“Parrot Analytics has created a fundamentally different kind of awards program; one that is entirely data-based and reflects the cross-platform nature of our global TV industry to-day,” said JP Bommel, President and CEO of NATPE. “All of us at NATPE are excited to host the first Global TV Demand Awards presentation at our conference in Miami and look forward to the announcement of the winners in January.”
Only one series will be designated as the Most In-Demand Digital Original Series in the World and one as the Most In-Demand Series in the World, using data gathered from January 1st 2018 through December 31st 2018. The awards for each will be presented to the winners at NATPE Miami on January 22nd 2019.