Global revenues from traditional pay-TV and OTT TV episodes and movies will reach $265 billion (€298bn) in 2018; up from $254 billion in 2017 and $234 billion in 2015, according to the TV Databook report from analyst firm Digital TV Research.
“This growth comes despite pay-TV revenues falling by $4.4 billion in 2018,” explained Simon Murray, Principal Analyst at Digital TV Research. “OTT TV episode and movie revenues, including AVoD, will climb by $15.4 billion in 2018. So, OTT’s share of the total will double from 13 per cent in 2015 to 26 per cent in 2018.” Despite pay-TV revenues falling, the number of subscribers continues to rise – reaching 1.032 million by end-2018, up from 922 million in 2015.
The total number of TV subscriptions will reach 1.51 billion by end-2018; up by 38 per cent from 1.09 billion in 2015. SVoD subscriptions will climb by 304 million over the same period to reach 474 million. Therefore, SVoD’s share of the total will double from 16 per cent in 2015 to 31 per cent in 2018.