Nordic Entertainment Group (NENT) has appointed Sahar Kupersmidt as SVP & Head of Nordic DTH TV. Sahar will lead the region wide development of NENT Group’s Viasat satellite operator business, which offers pay-TV services to customers in Denmark, Finland, Norway and Sweden.
In her new role, Kupersmidt will hold commercial, strategic and business development responsibility for Viasat’s satellite operator activities in the Nordic region. Local teams will continue to lead execution across the Viasat organisation, which also includes channel distribution and broadband access (Sweden) business areas.
Kupersmidt joined NENT Group in 2007 and has held several leadership roles at the group, most recently Head of Viasat Sweden. In February 2018, she was named Female Role Model of the Year at Sweden’s Telekomgala industry awards. Kupersmidt will report to NENT Group President & CEO Anders Jensen and will be a member of the Group Executive Management team.
Anders Jensen, NENT Group President and CEO, commented: “Every day, NENT Group reaches millions of customers through our streaming and broadcasting services. We see huge potential in Viasat, which is one of the most recognisable entertainment brands in the Nordic region today. Sahar’s know-how, commercial acumen and unique ability to inspire will be huge assets as we maximise the impact of our Viasat offering by combining central focus with local execution.”
Kupersmidt added: “It’s been a privilege to lead the amazing Swedish Viasat team and to achieve such great things together. Now I can’t wait to work with my talented colleagues across the whole region. Our people, content and technology will ensure that we shape this highly competitive market for years to come.”
Following Kupersmidt’s appointment, Mahmoud Mustapha, previously Viasat Sweden’s Director of Product and Customer Experience, has been appointed VP & Head of Pay-TV Sweden.
Mustapha sad: “I’m honoured to follow Sahar Kupersmidt in leading the Viasat Sweden success story. We have an unrivalled position in pay TV and have rapidly developed a world class broadband product. We want Viasat’s offering of the very best sports, films and series to be as broadly available as possible. Our priorities are to reinforce our position in satellite, expand our broadband footprint and work even more closely with our partners.”
Both Sahar Kupersmidt and Mahmoud Mustapha take on their new roles with immediate effect.