QYOU Media has confirmed the launch of the Q India mobile app on the Google Play store. Featuring content from top local creators and talent, the direct-to-consumer app significantly expands Q India’s footprint within India, and to the additional tens of millions of expatriate fans of Indian-created content globally.
Q India app, available globally through the Google Play Store, will allow users access to the channel’s 24/7 linear stream of premium digital-first content from India’s top creators, along with individual VoD offerings of all episodes.
Curt Marvis, CEO and Co-Founder of QYOU Media, commented: “India is one of the fastest growing mobile markets in the world and provides the perfect opportunity for us to launch a new, youth-oriented mobile app that taps into this. We know from working with leading digital creators in India – like Culture Machine, Pocket Aces, The Comic Wallah and others – that there is a real appetite from young Indians for content that reflects local themes and culture. Q India is fast becoming recognized as having the best of this content all in one place, and now with the app we are also enabling audiences that have grown-up watching online video on a daily basis to access their favorite curated content on their favoured devices.”