Simulmedia, the advanced TV provider that gives marketers full transparency on media metrics, business outcomes, inventory placement and pricing, has begun to add premium OTT inventory from its linear TV partners to its Transparent TV offering.
“Until now, we have mostly seen digital video platforms add small amounts of linear TV inventory to their offerings and call it ‘cross-platform.’ Transparent TV with the addition of premium OTT is unique to the industry,” said Dave Morgan, Simulmedia’s CEO. “We are starting with a foundation in national, linear TV, delivering hundreds of millions of viewers across more than 80 national networks. Now, we’re complementing it with additional reach from those networks’ streaming video products, which audiences consume over multiple content platforms and devices.”
Video advertisers will now have a one-stop shop to plan, buy and activate integrated video campaigns on national linear TV and premium streaming video while getting unparalleled transparency, automation and control.
“Creating currency-grade cross-platform solutions are a top priority for us, as shown by our recent launch of comScore Campaign Ratings for video ad measurement,” added Dan Hess, chief product officer at comScore. “Our collaboration with valued partners like Simulmedia enables us to provide transparency and insight to an even broader base of media buyers and sellers, ultimately driving smarter decisions and reducing marketplace friction.”