Nordic Entertainment Group (NENT Group) has expanded its long term commercial partnership with Fox Networks Group (FNG). As a result of the deal, viewers in Denmark, Norway and Sweden will be able to watch hundreds of hours of shows from National Geographic on NENT Group’s streaming service Viafree, including programmes from the National Geographic Channel and NatGeo WILD.
Launched in 2016, the Viafree app has now been downloaded more than 3 million times. This new agreement with FNG adds a comprehensive library of premium factual entertainment that complements Viafree’s extensive offering of drama, reality, exclusive formats and live sports.
In addition, premium factual content from National Geographic+ will launch on NENT Group’s streaming service Viaplay in Denmark, Norway, Sweden and Finland. This broadens Viaplay’s content offering with more world class series and film documentaries. Curated, relevant and with unparalleled global storytelling, National Geographic+ provides a vast array of compelling content from the world’s largest factual brand.
At the same time, NENT Group will continue its exclusive advertising sales partnership with FNG in Sweden and Denmark, adding a new entertainment channel in Denmark to its advertising sales portfolio from January 2019. For the first time, NENT Group will also sell advertising for FOX and National Geographic channel in Norway.
Kim Poder, EVP, Group Chief Commercial Officer and CEO of NENT Group Denmark, said: “FNG in the Nordics is a key strategic partner for NENT Group and expanding our long term agreement is great news for all our customers. We want to bring viewers the broadest and best choice of entertainment, so adding National Geographic’s amazing factual content to Viafree and Viaplay matches our ambitions perfectly. At the same time, we can now give brands across Scandinavia even more reach through offering advertising on services from both NENT Group and FNG.”
Hans van Rijn, General Manager, Fox Networks Group Nordic, added: “This is a key step in intensifying our partnership with NENT Group and reflects our determination to make our premium content available across more screens to the benefit of Nordic consumers and providing advertisers with increased reach and impact.”