Consumer research from Leichtman Research Group finds that about 78 per cent of US TV households subscribe to some form of pay-TV service. The percentage of TV households that subscribe to a pay-TV service is down from 86 per cent in 2013, 87 per cent in 2008, and 81 per cent in 2004.
In TV households, 70 per cent of adults ages 18-44 and 84 per cent of ages 45+ subscribe to a pay-TV service. Comparatively, in 2013, 83 per cent of adults ages 18-44 and 88 per cent of ages 45+ had a pay-TV service.
These findings are based on a telephone survey of 1,152 households from throughout the United States, and are part of a new LRG study, Pay-TV in the U.S. 2018. This is LRG’s sixteenth annual study of this topic.
Other related findings include:
“About 78 per cent of households that use a TV currently subscribe to a pay-TV service, yet pay-TV subscriptions are not consistent across demographic group,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “The penetration of pay-TV among younger individuals and related groups, including renters, singles, and movers, has declined at a faster pace in recent years, expanding demographic divides in pay-TV.”