Oath and Roku have announced the launch of Yahoo on The Roku Channel, providing live and linear news content from Yahoo News, Yahoo Finance, HuffPost, MAKERS and Yahoo Sports.
This ad-supported array of programming will be part of The Roku Channel’s live news offering, which provides live and linear news to Roku users, available in time for the US midterm elections coverage on November 6th.
“Yahoo on The Roku Channel offers audiences another way to seamlessly access our exceptional content where and how they want it,” said Joanna Lambert, GM of Finance and Tech, Oath. “As we continue to expand our live programming, Roku users will be able to tap into a wide range of insightful and entertaining video content, engaging our audiences across our best in class content including news, finance, sports and women’s leadership.”
“News is one of the most popular categories in The Roku Channel,” said Rob Holmes, Vice President of Programming and Engagement at Roku. “Oath’s news and entertainment properties are proven to be a trusted and high-quality source for consumers. We’re always looking for ways to give our customers access to more voices and adding ‘Yahoo’ to The Roku Channel accomplishes that.”