Freesat introduces TellyFest
November 5, 2018
The nation’s love of TV has been brought to life with the creation of “TellyFest” – TV’s answer to Comic-Con – in Freesat’s new advertising campaign.
The 30 second ad depicts a fictional fan convention known as TellyFest, which portrays a crowd of super-fans dressed up as classic and iconic TV characters and genres, representing programmes from the BBC, ITV and other broadcasters – both free to air and SVOD. The new TV advert will premiere across the UK (excluding London and South East regions) on Monday 5 November during the Coronation Street ad break.
Shot in a fly on the wall style, the advert is a celebration of television’s power to unite people through a love of Unbelievably Good TV. The ad shows the super-fans coming together as they enter a world inspired by the great entertainment available via Freesat, which can all be enjoyed subscription free.
Freesat is committed to providing UK viewers with the best TV entertainment in the world, and with landmark events such as the Royal Wedding and The World Cup, as well as huge TV premieres of Bodyguard and the critically acclaimed Black Mirror, 2018 has been an exceptional year for free to air and SVOD TV.
Alistair Thom, Managing Director at Freesat said: “TellyFest is the next iteration of our Unbelievably Good TV strategy. Where previous campaigns have highlighted the feelings of freedom and control that our customers get by switching to Freesat, this year’s ad celebrates the reason they love it – a shared passion for great TV.”
Speaking about the execution, Steve Verna, Head of Marketing, said “In the UK we have access to the best TV in the world, and TV events like the Royal Wedding, World Cup and the popular series like The Crown illustrate television’s unique ability to bring people together, and embed themselves in everyday conversations. Inspired by this, we worked with Mr President to create TellyFest, a world where TV fans come together to celebrate the characters, programmes and genres they love – all of which can be enjoyed through Freesat.”