Netflix boost for kids, family programming

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Nearly 60 per cent of Netflix members on a global basis enjoy kids and family content every month, so the company has unveiled what it describes as a “robust” slate of animated event programming – both feature films and original series – designed to give kids and families around the world more of what they love.

The six all-new projects together with Netflix’s previously – announced titles now comprise a slate that features a variety of animation styles – including CG (Kris Pearn’s The Willoughbys), 2D (Nora Twomey’s My Father’s Dragon), and stop-motion (Guillermo del Toro’s Pinocchio).

The programming is designed to meet the tastes of every member of the family – from pre-schoolers (Rajiv Chilaka’s Mighty Little Bheem) to kids (Craig McCracken’s Kid Cosmic) to parents and their children together (Jorge Gutierrez’s Maya and the Three) – so that families everywhere can find something that fits their unique DNA.

“We know that there is no one type of family,” Melissa Cobb, Vice President of Kids and Family at Netflix. “We embrace all kinds of creators so we can tell unique and diverse stories that resonate with each and every Netflix family. With our slate of global original animated feature films and series, we want to give families more moments to share the laughter, wonder and connection that comes from being immersed in a great story.”


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