Research from Parks Associates finds 24 per cent of UK broadband households that own a smart speaker with personal assistant would like to control their smart TV via this device, nearly twice as many as any other device.
“In the UK, the NPS [Net Promoter Score] of smart speakers is negative, so Amazon, Google Home, and other vendors have some work to do to better adapt their products for the UK market,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates.
“While these products are immensely popular in the US, in the UK, smart light bulbs have a higher purchase intention for the next year. Overall usage of personal assistant apps in the UK matches the US overall, so there is consumer interest for voice control. The smart speaker form factor has yet to deliver the experience UK customers expect.”