Snapchat adds Barcroft Media content

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Snap has agreed a deal with independent factual production company Barcroft Media to bring eight of its digital series to its mobile sharing app Snapchat.

Five new TV series — Ridiculous Rides, Snapped in the Wild, Beast Buddies, Born Different and Shake My Beauty — are already available already to Snapchat users across the globe. Snapchat will add Dog Dynasty, Hooked On The Look and Outrageous Homes in the coming weeks.

“We’re really excited about this partnership with Snapchat and to be growing our popular series brands with new young audiences on another one of the world’s premier content platforms,” commented Alex Morris, creative director of Barcroft Media. “The initial response from Snapchatters around the world has been fantastic.”

Last week, Snapchat revealed it was adding a raft of new programming from the likes of Sky, Channel 4 and Vice.


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