Dolby revamp for Odeon Leicester Square
November 7, 2018
By Colin Mann
London’s Odeon Leicester Square will reopen this Christmas following an 11-month, multi-million pound Luxe refurbishment that has transformed the UK’s ‘home of the premiere’ back into a global icon in the heart of London’s West End. Odeon Luxe Leicester Square will be the European flagship for Odeon Cinemas Group, Europe’s largest cinema operator, an AMC Entertainment company.
The building’s largest screen has been fully upgraded with the captivating experience of Dolby Cinema. Odeon and Dolby say the partnership will offer film fans the UK’s first Dolby Cinema experience. Combining dramatic imaging that delivers a spectacular, leading-edge visual experience through the Dolby Vision dual laser projection system and moving audio which fills the cinema and flows all around the audience with Dolby Atmos, every person will get a truly immersive and unforgettable cinematic experience, no matter where they are in the 800-seat auditorium.
“With the combination of Luxe recliners and Dolby Cinema, no other cinema will offer this level of luxury and technology,” suggested Mark Way, President AMC Europe & Managing Director Odeon Cinemas Group. “Quite simply, Odeon Luxe Leicester Square will be the best movie experience available – an unrivalled luxury cinema that will proudly set the standard for generations to come. We’re very excited to reveal our plans to reopen for Christmas so guests can experience everything that the reborn Odeon Luxe Leicester Square will offer.”
“Odeon Leicester Square is one of the most iconic cinemas in Europe and Dolby is honoured to be a part of this extraordinary renaissance,” declared Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. “This installation represents the first opportunity for British film goers to experience the unparalleled magic that Dolby Cinema offers. Our technology is recognised as delivering the most faithful experience of filmmakers’ creative intent. This partnership with Odeon is a significant milestone for Dolby as we strive to extend spectacular experiences to moviegoers in the UK and around the world.”
Odeon Luxe Leicester Square is the first Dolby Cinema to open in the UK following a deal announced in June 2018 by Odeon Cinemas Group and Dolby Laboratories to bring seven new Dolby Cinemas to Odeon in the UK.