The Asian global sports media property, ONE Championship, has officially launched ONE eSports, Asia’s largest global eSports Championship Series. ONE Championship and Dentsu, the Japanese advertising agency, have agreed to launch ONE eSports as a joint venture together in 2019. Razer, Singtel, and other top industry players have also entered into partnership MOUs with ONE eSports to lead Asia’s eSports industry together.
ONE Championship intends to lead a plan to invest up to $50 million alongside other key partners into ONE eSports to create Asia’s largest global eSports Championship Series; ONE eSports will feature multiple game titles across Asia and hold a number of eSports events held alongside ONE Championship martial arts events in 2019.
Chatri Sityodtong, Chairman and CEO of ONE Championship, commented: “It is with great excitement that I announce ONE eSports, Asia’s largest global eSports Championship Series. We see a natural crossover between martial arts and gaming fans in Asia and an opportunity to bring them together under Asia’s home of millennial live sports. ONE Championship is committed to bringing its same brand of large-scale event production and live broadcast capabilities, unique world-class content production, global media distribution, storytelling expertise, and marketing experience to ONE eSports. Our mission is to celebrate Asia’s eSports heroes on the global stage. The establishment of ONE eSports transforms ONE Championship into Asia’s largest producer of millennial sports content.”