Celebrity personality, Cesar Millan, is partnering with Mucho Mas—the Los Angeles-based media company focused on creating content for the global Latino marketplace—and UK-based VoD platform, Digital Media Distribution (DMD), to launch a pet-centric SVOD and linear network: Cesar’s Pet Planet.
The venture, will consist of both original and library content spanning feature entertainment formats, films, instructional/training, and pet health shows and will be centered around original local/regional family-oriented programming that has strong international celebrity involvement. Scheduled to be distributed initially in the Latin American marketplace (LatAm) through DMD’s service, the network will be available on both SVoD and linear platforms and will hit the marketplace in 2019.
Building on his successful role as a best-selling author, public speaker, and star of noted show “Cesar Millan’s Dog Nation,” and on his multi-million follower social media presence, Cesar Millan will be the voice and face of the network. Known for hosting “Cesar 911” and the original, Emmy-nominated “Dog Whisperer” programme, Millan is a global star who has become a household name in the vast area of domestic pet care. The new network is strongly rooted in Cesar’s mission to find promise, balance, and harmony between pet owners and their beloved animal friends.
“I am a committed animal and pet lover, and as a Latino, I understand firsthand, the commitment and esteem the community and culture holds for its pet friends and family members,” stated Millan. “The opportunity to join with Mucho Mas and DMD in this endeavor is an opportunity I know will resonate with the global Latino community and provide entertainment, informational and training content, and support for the marketplace. I am looking forward to launching the network with my partners and to creating exciting new and original programming.” Cesar Millan is represented by a new management team, led by Tony Deniro and Ashwant Venkatram.
“The idea to form the network comes from the simple fact that the Latin American community has among the world’s highest levels of pet ownership—approximately 80% of Latino homes have a domestic animal,” stated Mucho Mas Partners, Simon Wise and Javier Chapa. “Very simply, we are meeting the market’s needs and requests not only for inspirational and instructional content, but for original and classic scripted films and shows that share the world’s passion for home pets.”
Daniel Sandelson, Chief Commercial Officer of DMD said: “DMD is delighted to be partnering with Cesar Millan and Mucho Mas to create this innovative entertainment service. Latin America is experiencing rapid growth in innovative TV services and this network will appeal to key multiple demographics there and across the world.”