Insight TV, the 4K broadcaster and producer of native UHD content, has announced distribution deals with federal information and communication services operator JSC ER-Telecom Holding (Dom.ru brand) in Russia, telco Salt Mobile in Switzerland and mobile OTT app OONA in Indonesia.
Through these deals, Insight TV’s 4K channel is now available to viewers with UHD-capable equipment. Insight TV highlights the unique and interesting stories behind action sports, entertainment and lifestyle through trending communities and the global influencers within these communities. Highlights include innovative documentaries, reality shows and extreme action sports shows.
Ksenia Borovikova, Content Management Service Head, JSC ER-Telecom Holding concluded, “When choosing a UHD channel, we focused on the interests of our clients. Insight TV broadcasts various topics that are interesting for a wide range of viewers: meetings with amazing people, their hobbies, action sports, unusual discoveries, extreme trips and many other things. The channel’s resolution is four times higher than HD format, and the clearer and the more realistic the picture is, the more vivid the viewers’ experience is. The new broadcasting standard is an important step for Dom.ru as one of the biggest operators in Russia.”
“This is a very exciting time for us,” said Salt’s CEO, Pascal Grieder. “The launch of our IPTV platform has been very well received by our subscribers. The fact that we can now also offer original 4K UHD content from Insight TV allows us to meet the growing consumer demand for high-quality programmes.”
Christophe Hochart, the founder and CEO of OONA, stated: “Insight TV is a great fit for our new platform, as the channel provides exciting content that will entertain our viewers 24/7, and drive the take-up of services.”