Tremor Video DSP, the programmatic video platform, has announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, the TV data company with the industry’s largest TV viewership footprint. The partnership also includes the first TV retargeting solution utilising deterministic TV viewership data to launch in Canada.
“Tremor Video DSP retains a solid leadership position in TV retargeting through its commitment to exceptional ad solutions,” said Tremor Video DSP Executive Chairman Ofer Druker. “Our three-year partnership with Alphonso allows brands and their agencies to leverage creative video intelligence in a groundbreaking way to help improve their media strategies and achieve their KPIs.”
After scaling across 6,000 campaigns with over 300 brands, Tremor Video DSP has worked with Alphonso to create a large market for TV retargeting that enables advertisers to creatively connect with highly scalable and curated audiences, while providing transparency and safe controls with respect to share-of-voice and exclusivity. Brands can reach more than 34 million viewing households on any device or platform on a one-to-one level.