Spanish TV group Mediapro has launched OTT platform U-Beat, the first Spanish-speaking eSports OTT service, similar to Amazon’s Twitch.
Users can register for the OTT service free of charge (for now) via Facebook or by email. It aims to have 5 million users with 5 years.
The channel is dedicated to eSports, video games and live international events and tournaments (League of Legends, Clash Royale, Fortnite, Call of Duty etc) and à la carteexclusive in-house content.
Initially, the OTT service will be free of charge, with premium content introduced at a later phase.
Mediapro will distribute the ad-funded channel on global TV platforms targeting a young audience aged 14-35 years who mostly consume digital content on printable devices. Also, Mediapro will launch a linear channel to be distributed by TV operators with most of the content being in-house.
Mediapro is increasingly relying on eSports and video games to capture a young audience. The company already owns Fandroid that manages the Professional Videogames League (LVP) with operations in Spain, Mexico, Colombia, Argentine, Chile, Peru, and the UK with 20 million unique users.