Sky Sports will be the only place to see live Ladbrokes Premiership action from 2020, after agreeing a new five year partnership with the Scottish Professional Football League (SPFL). Sky beat current rights-holder BT Sport to secure the deal.
Sky Sports will show up to 48 live Ladbrokes Premiership matches every season, as well as the Premiership/Championship Play-offs, on its dedicated channel, Sky Sports Football.
As well as being able to watch live Ladbrokes Premiership action every weekend of the season, Sky Sports customers will be able to follow every twist and turn with in game clips delivered straight to their device and highlights of every single Ladbrokes Premiership fixture.
With Celtic’s dominance being challenged by Steven Gerrard’s Rangers, a resurgent Hearts and Hibs, Steve Clarke’s Kilmarnock and last year’s runners up Aberdeen, the Ladbrokes Premiership has never been more competitive, which has been reflected in viewing, with audiences for Ladbrokes Premiership games on Sky Sports this year soaring 87 per cent, year-on-year.
“This is a hugely exciting time for Scottish football – something that has been reflected in the number of fans tuning in to watch on Sky Sports,” noted Barney Francis, Sky Sports’ Managing Director. “With more games, in game clips and highlights of every single Ladbrokes Premiership clash, fans won’t miss a minute. Add in live coverage of Scotland’s Nations League campaign, and every European Championship and World Cup Qualifier and we’ve really got the Scottish game covered.”
“I am delighted that we have been able to secure an exclusive partnership with the UK’s leading sports broadcaster,” added Neil Doncaster, Chief Executive of the Scottish Professional Football League. “This deal demonstrates Sky Sports’ commitment to showcasing the pinnacle of Scottish football.”