Shorts International, the short movie entertainment company and operator of the ShortsTV channel, has announced the launch of ShortsTV in India with Tata Sky, the country’s largest content distribution platform.
The launch of ShortsTV’s Indian network marks a strategic move by Shorts International into one of the world’s biggest markets for short film entertainment content, following the growing success of ShortsTV in the US, Europe and, most recently, Latin America.
With a growing library of over 5,000 titles, including Oscar and other award-winning live action, animated and documentary shorts, Shorts International is poised to deliver an enticing entertainment experience for short movies in India.
Carter Pilcher, Chief Executive Officer of Shorts International and member of the Academy of Motion Pictures, commented: “The short form entertainment revolution is sweeping across the globe; but nowhere is the appetite for bite-size entertainment content, delivered across multiple platforms, more prevalent than in India. The scale of this market makes this expansion of significant strategic importance for our company and for short movies as a whole. India has a rich history in short movies which have been responsible for putting many Indian film makers and actors on the map. We are proud to be working in partnership with Tata Sky, the leading content distribution platform in India, to create a massive entertainment opportunity for an audience of potentially millions.”