GolfTV, the upcoming streaming service from Discovery, has signed up Tiger Woods to a multi-year global relationship.
A statement from Discovery said the two will collaborate on a “wide range of programming, content creation and storytelling opportunities” that will help fill out the library for the on-demand and live gold matches.
Discovery earlier this year signed up the PGA Tour in a $2 billion agreement that will run for 12 years.
GolfTV is set to tee off in January.
The GolfTV partnership says it will reveal Woods as fans have never seen him before, providing an unparalleled opportunity to get close to Woods’ practice routines, preparation and life on the road through a variety of programming showcased exclusively on the ‘channel’.
“I’ve been watching Discovery and David Zaslav build up a global sports platform with Eurosport, the Olympics and the launch of GolfTV with us at the PGA Tour, so I think they’re the perfect partner to help grow the game. They’re global, they get sports and know how to build new, younger and big audiences. It’s a perfect fit and I’m so excited to be a real partner with the Discovery Sports team,” said Woods.