Juniper research has found that users who viewed games videos were more likely to subscribe to a greater number of SVoD services than the average user; around six SVoD services, compared to two to three. Juniper surveyed SVoD viewers in the US, the UK and China.
Despite this, the Digital TV & Video Streaming Survey: Consumer Attitudes 2018 report found traditional TV still has a place, with only 35 per cent of US SVoD users reporting using streaming services more frequently than terrestrial or cable TV. Sports users are even more conservative, with 92 per cent of US sports streaming viewers watching sports content elsewhere, e.g., through terrestrial TV or in a public venue.
Multi-Streaming Users Common, but TV Not Dead Yet
In addition, the survey found that people who watched games videos were more prolific consumers of video content in general, with over 70 per cent watching streamed video (e.g., Netflix, Amazon Prime Video, Twitch and YouTube) several times a day compared to 56 per cent for the average user. This trend applied to each of the countries surveyed. However, dedicated eSports does not appeal to the majority of games stream viewers, with only 26 per cent watching eSports events.
Other Key SVoD Survey Findings