Streaming TV real-time measurement and intelligence platform Conviva has acquired cross-platform social video analytics solution provider Delmondo, enabling it to offer the first solution that unifies real-time census-level streaming TV intelligence from apps and the web with content and audience intelligence from social media platforms.
With the launch of Conviva Social Insights, streaming TV publishers will be able to create compelling social video content and maximise engagement using comprehensive intelligence from Facebook, Instagram, YouTube, Twitter, and Snapchat.
“Conviva has been terrific in illuminating operational and audience insight heuristics to empower publishers,” said Peter Scott, VP of Emerging Media at Turner. “Adding Delmondo will expand Conviva’s capabilities across social media giving us a complete fandom story.”
“We’re ecstatic to welcome the Delmondo team and offer the industry’s most comprehensive video intelligence solution,” declared Bill Demas, CEO of Conviva. “With the launch of Conviva Social Insights, streaming TV publishers will be empowered with the intelligence needed to successfully distribute premium content on social platforms.”
“This exciting new partnership with Conviva allows us to provide our customers 360° visibility into drivers of the viewer journey across platforms,” added Nick Cicero, CEO and Founder of Delmondo.
The announcement of Conviva Social Insights continues Conviva’s focus on providing real-time measurement and intelligence across the media ecosystem to grow audiences, engagement, and revenue, while providing the best possible quality of experience for streaming TV viewers.
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