TF1 invests in start-up Synchronized
November 30, 2018
From Pascale Paoli-Lebailly in Paris
Through its €2 million investment fund One Innovation, the TF1 Media Lab has acquired shares in smart video Franco-British start-up Synchronized, whose platform turns any TV or video content into an enriched and personalised experience.
Synchronized joined TF1’s acceleration programme earlier in 2018 and was backed by the group’s team to make linear video more interactive by adding more functionalities and web services. The startup’s Smart Video platform has been used since September by TF1 to offer users of its catch-up service a more personalised experience. Viewers can watch TV in a non-linear and interactive way, either by creating their own selection among the programme offerings or by creating their own playlists based on their personal interests.
TF1’s open innovation approach and partnership with start-ups was launched in 2015 and was followed in 2016 by the creation of investment fund One Innovation.