Data from digital piracy data analysis specialist MUSO reveals that, throughout the weekend’s boxing match between Deontay Wilder and Tyson Fury, the fight drew a piracy audience of 9.98 million – and the most popular time for piracy activity was between 05:00 and 05:30 GMT.
“This fight was always going to draw in a massive audience, and it certainly did that,” noted Andy Chatterley, CEO and Co-Founder, MUSO. “In fact, our MUSO Discover data shows that, globally, nearly 10 million viewers chose unlicensed channels to watch the bout. This is a huge audience that is, to all intents and purposes, being ignored. Data like this offers insights that could help bring fans back to legal content, but they need to be acknowledged first.”
Fury vs Wilder piracy numbers:
Total piracy audience size for the event was 9,982,144 viewers.
The event was pirated globally – but US, UK, and Ukraine made up 30 per cent of viewers.
The most popular time for piracy was between 05:00 and 05:30 GMT, as Wilder went head to head with Fury after a long build-up.
Top 5 domains based on audience share