Advanced Television

Benelux launch for hayu

December 11, 2018

hayu – the all-reality, on-demand subscription video-on-demand (SVoD) service from NBCUniversal International – has launched in The Netherlands, Belgium and Luxembourg. The service is available direct-to-consumer on a full array of devices (mobile, tablet, web). The Benelux launch is a key milestone in the continued growth for the service, extending the number of hayu subscriber markets to 11 countries by the end of 2018.

Targeting the broad base of viewers who are fans of the reality genre, hayu combines a user experience with the best in over-the-top (OTT) technology. The streaming service includes over 6,000 episodes of reality content from 200+ shows, the majority of which debut on the service the same day as they premiere in the US. The collection of box sets available on the app means that users can catch up on their favourite series right from the very beginning.

“Our direct-to-consumer launches in The Netherlands, Belgium and Luxembourg are the next key expansion for hayu as we pick up the pace broadening the service’s geographic footprint,” commented Hendrik McDermott, SVP, Branded On-Demand, NBCUniversal International.  “hayu’s popularity as a must-have service delivering the best in reality – built off the foundation of NBCUniversal’s formidable expertise as a producer of reality programming – is fueling our on-going momentum and we look forward to introducing the service to a new community of reality fans across the Benelux countries.”

A single source for top reality content – including Keeping Up with the Kardashians and its spin-offs, along with The Real Housewives and Million Dollar Listing franchises, Below Deck and Made in Chelsea among many, many others – the curated service offers users the ability to download their favourite reality shows to view on the go – without access to the Internet.

The monthly, no-contract fee to access the full range of content is affordably priced across Benelux at €5.99. All hayu customers receive a full 30-day free trial as soon as they sign-up.

hayu launched in the UK, Ireland and Australia in March 2016 and followed in Norway, Sweden, Finland and Denmark in November 2017; the service’s most recent launch was in Canada in late September 2018.

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