Roku Stream-a-thon kicks off Dec 26
December 11, 2018
Streaming platform and device specialist Roku is kicking off its first-ever Stream-a-thon, a week during the holiday season dedicated to delivering a selection of top shows and premium TV to Roku users for free.
Starting December 26th, viewers will be able to watch hand-picked, unauthenticated quality television, including complete seasons and movies from such networks as Acorn TV, Adult Swim, Discovery Channel, EPIX, Food Network, HGTV, Hopster, NBC, TLC, Travel Channel, and more within Featured Free, a section of the Roku home screen offering a wide range of free content from channel partners. Roku customers will be able to easily find and enjoy hundreds of additional episodes from a nearly a dozen streaming channel publishers from December 26th, 2018 until January 1st, 2019, to celebrate the season of streaming.
“The holidays are the perfect time for new and avid streamers alike to discover, enjoy and share in full seasons of top shows for free,” said Roku Chief Marketing Officer, Matthew Anderson. “The Roku platform is easy to use, offers content people love and delivers unrivalled value. As the leading platform for streaming free content, the Stream-a-thon is a great way to thank our customers. We’re delighted with the quality of shows and to be working in partnership with some of the biggest and best providers across television.”
“The content across our various brands touches the lives of consumers every single day and the affinity for our programming is even more prevalent during the holidays,” said Michael Bishara, SVP & GM, OTT & Digital Syndication, Discovery. “We’re thrilled to partner with Roku to provide easy access to select content from our GO TV everywhere apps and introduce new audiences to the GO experience.”
“As a destination for premium content, our focus is to deliver great programming to consumers how, where and when they want to access it,” said Michael Wright, President, EPIX. “We’re thrilled to partner with Roku on its first-ever Stream-a-thon, offering Roku users free, unauthenticated access to the first season of our critically acclaimed series Deep State this holiday season, giving a sampling of the types of quality content on EPIX at no additional cost.”
In August 2018, Roku announced the launch of ‘Featured Free’, a new menu item on the home screen that provides Roku users a simple way to find free streaming entertainment on the platform. Featured Free includes the latest in-season episodes of top network shows, full past-season and catch-ups that are free and available to browse in a single experience.