Pluto TV seasonal pop-up channels
December 12, 2018
For three weeks in December, Pluto TV will ramp up its free offering in the UK with three pop-up channels catering to the cosiest time of the year. For those out and about, winter sports specials will introduce new permanent channel Pluto TV Action Sports. The line-up is part of Pluto TV’s efforts to reach out to ever more target groups and illustrates the flexibility of the Pluto TV offering.
Pop-up Channel Pluto TV Xmas shows heart-warming content from special Christmas themed episodes of kids series to heart-warming family movies, and shakes things up with tasty holiday cooking specials for holiday treats. Pluto TV Holiday Lights and Pluto TV Fireplace will spread the holiday spirit with the most impressive displays of holiday lighting and a homely fireplace respectively all day long.
For all adrenaline junkies who don’t want to miss out on sports content for the season, new channel Pluto TV Action Sports will provide action on snow and ice for the remainder of the year and will additionally incorporate fast paced content on all terrains from urban skateboarding to off-road motorcross to surfers on the biggest waves in 2019.
“Our holiday special illustrates Pluto TV’s ability to cater to special events and moods with perfectly matching content” commented Olivier Jollet, Managing Director Europe at Pluto TV. “We are creating a linear lean back experience, but that doesn’t mean we cannot adapt to special seasons and moods instantly. Our holiday package offers content for everyone on their terms, relaxing on the couch or sitting on the edge of the seat. That makes our channels the perfect environment for advertisers. Flexible, topical and through classic commercial breaks, highly viewable.”
All special channels are available now through 7 January, 2019 exclusively on Pluto TV in the UK.