Viacom adds MTV+ to Prime
December 12, 2018
Viacom International Media Networks announced today the launch of the MTV+ Prime Video Channel on Amazon in Germany and Austria. Prime members can add MTV+ to their existing Prime membership for €2.99/month. The new offer gives Amazon Prime Video members the ability to access the linear MTV Brand New channel and various premium MTV content on-demand.
The agreement with Amazon is the latest in a string of important multiplatform partnerships for the global media company, which had a strong autumn of multiplatform deals aimed at transitioning the brands to next generation platforms to ensure long-term relevance among increasing digital audiences. VIMN also recently signed an SVOD deal for Nickelodeon content with Vodafone in Turkey, as well as a mobile distribution deal with Africa’s largest mobile network operator, MTN.
‘We are pursuing a diversified and extensive multiplatform strategy,’ said Raffaele Annecchino, President and MD of VIMN’s Southern and Western Europe, Middle East and Africa business cluster, ‘We are a company that produces premium long form and short form content for every platform. We are excited to be working with great partners like Amazon in Germany, MTN in Africa, and Vodafone, as we continue to evaluate each market for new opportunities and unlock value through both traditional and non-traditional distribution partners.’
In Germany and Austria, the new MTV+ Prime Video channel now offers 24-hour free music video programming, featuring today’s newest tracks and tomorrow’s biggest hits. MTV+ also offers numerous highlight on-demand for reality fans, including Jersey Shore: Family Vacation, Fear Factor, Catfish: The TV Show and Just Tattoo Of Us, as well as classic content such as Teen Mom, Geordie Shore and Ex On The Beach. Subscribers also get exclusive access to new seasons of MTV shows before anyone else – and at launch, they will be the first to see the new season of Ex on the Beach US. Finally, the library of content available will grow over time.
In Turkey, VIMN reached a multi-year distribution agreement with Vodafone for more than 300 hours of SVOD content, versioned in Turkish, from Nickelodeon, NickJr and Teennick. The content will be distributed exclusively for mobile consumption via the Vodafone TV app.
In Africa, in partnership with Arial View Nigeria Limited (AVNL) and MTN, VIMN will launch several of its global brands including Nickelodeon, MTV, MTV Base and Comedy Central on MTN’s Shortz streaming platform for Nigerian subscribers. Consumers will have the possibility to watch all the best short-form video from the iconic VIMN brands via their favorite devices. The deal licenses AVNL to distribute and monetize content to MTN, Africa’s largest mobile network operator with more than 200 million subscribers, including 57 million in Nigeria alone. Mobile penetration and the demand for short and bite-size content continues to grow in sub-Saharan Africa. Thus, making MTN Shortz a strategic and long-term platform to reach audiences.
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