3 Screen Solutions (3SS), a provider of software solutions and services for STB and multiscreen digital entertainment, has announced major new advances for Android TV deployments which deliver even further choices and benefits to operators as well as their subscribers.

3SS is launching 3READY Assistant as a new product and service offering, enabled by its 3READY Android TV Operator Tier Custom Launcher. With the help of 3READY, an operator can now create its own value-adding set of commands to trigger a wide range of desired actions in the app which the viewer might like to do: These new commands range from customer support related actions including billing queries through to PVR instructions and management of advanced parental control features, among many other use cases.     Furthermore, the operator can define and customise all these options in any Google Assistant compatible language.

“Android TV-based deployments are now widely acknowledged as capable of delivering game-changing entertainment experiences to viewers, alongside myriad operational advantages to service providers, as exemplified by Com Hem Tv Hub,” said Kai-Christian Borchers, 3SS Managing Director. “With our new service 3READY Assistant, we are enabling service providers to even further differentiate their offerings from competitors, enhancing customer satisfaction by offering new capabilities, better discoverability, ultimately maximising business potential.”

“3READY is making the Google Assistant more useful for operators, helping them transform the way people think about and interact with their pay-TV service,” Borchers added.

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