In recent times, IMAX has contemplated putting in VR areas into all of its cinema foyers as a potential money-raiser from cinema-goers wanting to spend time on the new craze while waiting for a movie to start.
But not any more. The experiment is over, and a regulatory SEC filing from IMAX says its final 3 test locations (flagship Los Angeles, Toronto and Bangkok) will close in the New Year, and it is writing off its complete VR investment.
Four other arcades were closed earlier this year.
The cash investment in VR content focused on co-financing 25-30 pieces of 7-12 minute experiences, and at one stage talking of developing a dedicated VR/IMAX camera system with Google. That project has also died.