ATEME, a specialist in video delivery solutions, is enabling real-world ATSC 3.0 field research and testing of next-generation television features at the National Association of Broadcasters (NAB)/Consumer Technology Association (CTA) test station in Cleveland, OH.
Utilising ATEME’s software-based TITAN solution, NAB/CTA is testing multi-channel HEVC encoding for ATSC 3.0 including advanced features such as UHD, HDR, DRM, next-gen emergency warning, SHVC and digital ad insertion.
“ATEME is very committed to the ATSC broadcast industry and we support several ATSC 3.0 field trials,” said Chad Hassler, VP North America for ATEME. “Our solutions enable broadcasters to reap immediate ATSC 1.0 gains and utilise technology that does not need to be repurchased for the exciting ATSC 3.0 future. We have assembled a dedicated sales and service team to bring our advanced technology to the US broadcast market.
Dr. Mickael Raulet, Director of Research & Innovations added: “ATEME is proud to support NAB/CTA. We collaborated to implement our advanced technology in the Next-Gen TV test station and to seamlessly demonstrate the delivery of new broadcast services and the real-world capabilities of the new ATSC 3.0 standard.”