SPI International, together with iflix, the entertainment service for emerging markets, have announced a partnership that will see six of SPI’s premium linear channels and VoD content, including Gametoon, Fast&FunBox, DocuBox, FightBox, FashionBox and 360 TuneBox, be made available to iflixVIP users across Asia, with FashionBox and 360 TuneBox also available on iflixFREE.
This multi-year pan-regional carriage deal includes iflix’s 13 Asian territories, including Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Cambodia, Nepal and Bangladesh.
“We are proud to include six of our channels and VoD content to iflix’s unlimited access platform. SPI believes that this carriage deal fits the new markets and platforms appearing today in order to cater to the company’s younger audience,” mentioned Murat Muratoglu, SPI’s Head of Distribution for MENA, Turkey, APAC, Russia and CIS, Baltics, Bulgaria and Ex-Yugo.
Craig Galvin, iflix Global Head of Content, said “iflix’s focus on the coveted GenZ and millennial demographic is demonstrated through our collaboration with SPI International. We’re thrilled to offer our customers across Asia direct access to premium linear channels that include music, fashion, action and combat sports, factual content and eSports on premium dedicated channels in our mission to deliver the most engaging, culturally relevant content to this rapidly growing and influential group.”