3 Screen Solutions (3SS), leading provider of software solutions for STB and multiscreen digital entertainment, has announced the launch of a new pre-integrated solution aimed to help operators optimise and launch Android TV services.
The new combined offering comprises a pre-integrated, proven Technicolor STB and Middleware with award-winning 3READY Android TV Custom Launcher.
The 3SS-Technicolor integration comprises a tiered offering which can support different operator classes. It includes a solution which combines 3READY and Technicolor “Pearl” STB geared to address the needs of would-be service providers in growth markets such as the burgeoning economies of Asia and Africa. The same solution can support new market entrants, looking to build their businesses by accelerating implementation and revenue flow.
The 3READY Custom Launcher enables operators to reap the maximum potential of Android TV deployments. It delivers a much richer user experience than a standard launcher, while enabling customisation and branding, thus supporting operators’ marketing objectives.
Automation and A/B testing capabilities in 3READY help operators to quickly and clearly understand what new features will appeal to viewers, leading to faster and more successful product launches.
The solution draws on the partners’ unmatched expertise and track record in international Android TV based system deployments, including the multiple-award winning Com Hem Tv Hub, deployed by leading Swedish pay-TV provider Com Hem in Spring 2018 in the first-ever hybrid Android TV Operator Tier system, based on Android N.
Now fully compliant with latest version Android P, 3SS and Technicolor are working together on further major new Android TV Operator Tier projects, to be announced.
3SS has a deep history in Android deployments, having delivered award-winning Swisscom TV 2.0 in 2014, and in 2018, Canal Digital OnePlace and Com Hem TV Hub, which has scooped up numerous prestigious industry accolades.
“Android TV is being chosen as an ideal platform to power next generation TV experiences for an increasing number of subscribers worldwide,” said Mercedes Pastor, President Global CPE Business Unit at Technicolor.
“With our new pre-integrated solution with 3SS, we look forward to helping more operators to fast-track their launches while using trusted, proven technology,” she added.
“Android TV has drawn the attention of service providers everywhere since launching just a few years ago and Android TV Operator Tier in particular has rapidly proven a game changer,” said Kai-Christian Borchers, 3SS Managing Director.
“With the new 3SS-Technicolor platform, aspiring Android TV service providers of all kinds can benefit from all that we have learned since the earliest Android AOSP deployments, and we are excited to offer this enabling joint solution to the marketplace,” he added.