Advanced Television

Industry bodies express ‘Country of Origin’ concerns

December 19, 2018

By Colin Mann

A group of 18 key industry players across the audio-visual and sport sectors have welcomed the recognition of the European Institutions of the importance of territorial exclusivity in the EU’s Online Broadcasting Directive but remain concerned about the introduction of the Country of Origin principle.

In a joint statement, the signatories say:

“We take note of the political agreement reached by the European Institutions on the Online Broadcasting Directive. We welcome the recognition by the European Parliament and the Council of the importance of territorial exclusivity to the audiovisual sector in Europe and acknowledge their efforts to re-balance the original proposal which threatened our ability to create, finance and produce audiovisual content. With the limitations introduced in the final compromise, the European co-legislators have introduced a once-off exception to territorially exclusive distribution arrangements and the territoriality of copyright. These principles constitute crucial building blocks for a vibrant and diverse European audiovisual sector by promoting private sector creative and financial risk-taking and entrepreneurship. A strong signal has been sent to the European Commission to refrain from further initiatives which erode territorial exclusivity.”

“Nevertheless, we remain deeply concerned that even the limited introduction of the Country of Origin principle for the licensing of rights in certain programmes in broadcasters’ ancillary online services in the Online Broadcasting Directive will adversely affect the complex eco-system of our sectors. This would endanger cultural and linguistic diversity, plurality of content and business models, as well as competitiveness in the future audiovisual landscape in Europe. We understand the definition of ‘ancillary’ services is still subject to final agreement and urge the European Institutions to define ‘ancillary’ services in the narrowest possible manner.”

“We will therefore continue to defend the principles of commercial and contractual freedom to agree territorial exclusivity and territoriality of copyright thus safeguarding maximum private sector investment in the development, creation, production and distribution of original EU content. This is essential if European citizens are to continue to enjoy a diverse offer both in terms of audiovisual content and distribution options, and it will become even more strategic in the coming years as internet speeds and mobile broadband penetration increase across the Europe markets,” they conclude.

Territorial exclusivity is the foundation of the European film and television sector’s financing and distribution model. This licensing practice generates the financing for most production, enables investors to recoup their contribution to development, creation, production, marketing and distribution costs, and provides seed capital for future productions.

Online rights in a film or television programme cannot be severed from the other distribution rights and/or sold differently. Releasing audiovisual content online without territorial exclusivity undermines the value of distribution rights in other territories, thus cutting off an important financial contribution to production budgets. In addition, the overall cost of acquiring distribution rights for any one territory is often amortised across different distribution channels (cinema/physical carriers/online/television) – splitting the different distribution rights by applying different legal regimes to different types of rights will therefore fundamentally unsettle both the financing and the distribution of audiovisual content.

According to the signatories, the Country-of-Origin approach therefore does not reflect the economic realities of European audiovisual content creation, financing, production and distribution. On the contrary, eroding the principle of territorial exclusivity threatens the virtuous circle of investment in culturally and linguistically diverse creative content, highly skilled jobs and a wide choice of distribution channels in each Member State.

“We believe that independent producers will be the first to suffer from adverse effects of the new provisions,” commented Marco Chimenz, President, EPC – European Producers Club. “The safeguards are not strong enough to guarantee European creativity in the complex eco-system of creation, financing and production of audiovisual content.”

“Distribution of audiovisual content is, by nature, based on territorial exclusivity, which provides the distributor with the possibility of recoupment on each investment in this high-risk market,”  explained Victor Hadida, President, FIAD – International Federation of Film Distributors’ Associations. “Any future legislative initiatives should be properly impact-assessed to ensure that there is no collateral damage to the audiovisual ecosystem.”

“Producers of films and audiovisual content are united in the fight to preserve territorial exclusivity and to increase the European institutions’ understanding of why territorial exclusivity is crucial for the value of rights in the audiovisual sector,” declared Börje Hansson, Vice-President Europe, FIAPF – International Federation of Film Producers Associations. “Our ability to license rights on a territorial basis is our currency and the future of our production companies depends on our capacity to build IP capital through rights and catalogue. This is the only way to secure cultural and linguistic diversity in the high-quality audiovisual content produced and distributed in Europe.”

“Territorial exclusivity is a key element to deliver tailored offerings to sports fans in the different European countries,” stated Mathieu Moreuil, Director of International Relations and EU Affairs – Premier League. “We are very worried about any attempt to weaken this principle. We are therefore deeply concerned by the conclusions of the last trilogue which seem to apply country of origin for sport radio programmes. Both the European Parliament opinion and the European Council position excluded sport content entirely from the scope of the Initiative. For consistency and transparency reasons, we are confident that this mistake will be corrected in the final drafting of the [now] Directive”.


ACT – Association of Commercial Television in Europe, Grégoire Polad, Director General

ANICA – Italian Film and Audiovisual Industries Association, Francesco Rutelli, President

BUNDESLIGA – Stefan Brost, Head of EU Office

CEPI – European Coordination of Independent Producers, Elena Lai, Secretary General –

EUROPA DISTRIBUTION – European Network of Independent Film Distributors, Christine Eloy, Managing Director

EPC – European Producers Club, Alexandra Lebret, Managing Director

FEDICINE – Federación de Distribuidores Cinematográficos (Federation of Spanish Cinema Film Distributors), Estela Artacho García-Moreno, President & Managing

FIAD – International Federation of Film Distributors Associations, Nikolas Moschakis, Secretary General

FIAPF – International Federation of Film Producers Associations – YBP, Benoît Ginisty, Managing Director to FIAPF Headquarters

IFTA – Independent Film & Television Alliance, Jean Prewitt, CEO

IVF – International Video Federation – Publishers of Audiovisual Content on Digital Media and Online, Charlotte Lund Thomsen, Legal Counsel

LALIGA – The Spanish Football League Javier Tebas, President –

MEDIAPRO – Jaume Roures, Legal Representative Mediaproducción S.L.U

MPA – Motion Picture Association, Stan McCoy, President and Managing Director MPA EMEA

PREMIER LEAGUE – Mathieu Moreuil, Head of European Public Policy

SPIO – Spitzenorganisation der Filmwirtschaft (Association of the German Film Industry), Alfred Holighaus, President

UNIC – International Union of Cinemas, Laura Houlgatte, CEO

VAUNET – Verband Privater Medien e.V. (German Media Association), Julia Maier-Hauff, Ressortleiterin Europarecht

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