You.i TV names Leadlay as Global Pay-TV Business Development Lead

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You.i TV, a specialist in software tools for addressing cross-platform app development, has announced an intensified emphasis on international growth, naming Simon Leadlay to lead the company’s global pay-TV business development efforts.

Leadlay, who is highly regarded for spearheading customer deployments of advanced technologies, is responsible for helping pay-TV operators in Europe, North America and beyond to harness the benefits of the You.i TV’s You.i Engine One app development platform. Leveraging a variety of technical approaches, including support for the React Native application framework, You.i Engine One enables customers’ in-house development teams to create unified cross-platform user interfaces for both STB and consumer devices, achieving faster development velocity, and driving new revenue opportunities.

“There’s direct linkage between cross-platform unification of user experiences and increases in customer engagement and monetisation opportunities,” said Don Liberty, senior vice president, business development for You.i TV.  “Simon’s industry expertise, his understanding of customer needs, and his collaborative approach all will help pay-TV to maximise how You.i Engine can create transformative relationships with subscribers.”

“The rapid pace of technology advancement and the rise of viewing on connected TVs and handheld devices have led to unprecedented fragmentation of the pay-TV ecosystem,” said Leadlay. “My mission is simple: To help operators develop and deploy innovative services that deliver seamless and enjoyable user experiences across all devices. That’s the key to driving subscriber loyalty and higher ARPU.”

A 15-year pay-TV veteran, Leadlay served as director of pay-TV product management and business development for Accedo prior to joining You.i TV. During seven years with Latens Systems, Pace and ARRIS, he was integral to the companies’ productization and sales and marketing efforts for next-generation user experiences. Previously, he held technical marketing and development positions with Espial, Nortel, and Ingenia Communications.


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