Discovery and the Ladies European Tour have announced a new partnership that will see GOLFTV showcase the foremost players and events in European women’s golf. The agreement features multiplatform live rights to all Ladies European Tour events, as well as the next two Solheim Cups in 25 countries in Europe – including Denmark, Germany, Italy, Norway, Poland, Russia and Sweden.
The partnership will bring coverage of the Ladies European Tour and the Solheim Cup together, in many markets, with the PGA TOUR and European Tour on GOLFTV, the global live and on-demand video streaming service that is launching in January 2019.
GOLFTV’s live coverage of every Ladies European Tour event includes the Aberdeen Standard Investments Ladies Scottish Open, Hero Women’s Indian Open and Andalucia Costa del Sol Open de Espana season finale, as well as the Golf Sixes on GOLFTV.
The biggest team event in women’s golf will also feature on GOLFTV, with live coverage of the next two editions of the Solheim Cup at Gleneagles in Scotland in 2019, and at Inverness Club in Toledo, Ohio, in 2021. GOLFTV will also present a wide range of Ladies European Tour content and programming on demand, including highlights and features with leading players.
Alex Kaplan, President and General Manager, Discovery Golf, said: “We’re excited to welcome the Ladies European Tour and Solheim Cup to the GOLFTV family, signifying another milestone in our journey to becoming the true ‘digital home of golf’ for fans. As we prepare to launch the service, GOLFTV continues to build a portfolio of must-have content and events for golf fans. Our new relationship with the Ladies European Tour underlines our ambition to showcase women’s golf on a global platform, and feature the world’s greatest players, every week of the year.”
Mark Lichtenhein, Chief Executive, Ladies European Tour, added: “Building on our long-standing relationship with Discovery, it’s fantastic for the LET to be joining GOLFTV’s ground breaking new streaming service. Digital distribution has long been a critical component for women’s golf and it’s very exciting to now be positioned under one roof with the men’s game.”
Under the agreement, Discovery will have the ability to sublicense the Ladies European Tour TV and digital coverage as part of a broader strategy to grow viewership of the Ladies European Tour, and for golf around the world.