Nordic Entertainment Group (NENT Group) has acquired the exclusive Swedish, Norwegian and Finnish media rights to 50 tennis tournaments from the Women’s Tennis Association (WTA).
NENT Group’s coverage of an extensive range of WTA Premier and International category events begins with this month’s WTA tournaments in Shenzhen, Brisbane and Auckland, and concludes with the season-ending WTA Finals in Shenzhen.
NENT Group also holds the Danish, Swedish and Norwegian media rights to the men’s tennis ATP World Tour Masters 1000 series and ATP World Tour Finals; and the Danish media rights to the ATP World Tour 250 and ATP World Tour 500.
Kim Mikkelsen, NENT Group SVP and Head of Sport, said: “We continue to broaden and deepen NENT Group’s unrivalled sports portfolio and bring the very best experiences to every fan in the Nordic region. Now we’re serving up another ace in 2019 with no less than 50 WTA tournaments, which together with our fantastic ATP coverage mean we offer some of the world’s most compelling and competitive tennis.”
Micky Lawler, WTA President, added: “Our sport continues to grow and inspire new fans around the world, thanks to broadcast opportunities such as these. We’re extremely pleased with NENT Group’s dedication to bring women’s tennis to new audiences and look forward to building our fan base in the Nordic region through our exciting WTA Premier and International events.”