Advanced Television

Odeon undergoes Dolby refurb

December 21, 2018

By Colin Mann

Europe’s most famous cinema, London’s ODEON Leicester Square, has reopened to the capital’s film fans following an 11-month, multi-million-pound Luxe refurbishment that has transformed the UK’s ‘home of the premiere’ back into a global icon in the heart of London’s West End. ODEON Luxe Leicester Square is the flagship cinema for ODEON Cinemas Group, Europe’s largest cinema operator, an AMC Entertainment company.

Film fans in London and beyond can now experience the ultimate cinema experience in one of the city’s most iconic spaces. The reborn and lovingly-restored cinema blends the historic glamour and charm of the original venue (first opened in 1937) with state of the art luxury and technology.

Home to hundreds of premieres, the building’s largest screen has been fully upgraded to combine luxurious reclining ODEON Luxe seats with the captivating experience of Dolby Cinema.

ODEON and Dolby have partnered to offer film fans the UK’s first ever Dolby Cinema experience. Combining dramatic imaging that delivers a spectacular, leading-edge visual experience through the Dolby Vision dual laser projection system and moving audio which fills the cinema and flows all around you with Dolby Atmos, every person will get a truly immersive and unforgettable cinematic experience, no matter where they are in the 800-seat auditorium.

“After months of preparations and building excitement, ODEON Luxe Leicester Square is back and better than ever – and we can’t wait for guests to experience it for themselves,” declared Carol Welch, Managing Director ODEON UK & Ireland. “As one of the most iconic cinemas in the world, ODEON Luxe Leicester Square remains a beacon of Hollywood glamour and our stunning Luxe refurbishment takes this prestigious reputation to the next level, combining Luxe recliners and Dolby Cinema to offer the best cinema experience available. We’re thrilled to be welcoming guests through our doors to enjoy this unrivalled cinema experience and celebrate film in all its glory.”

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