Amazon claims record-breaking device sales

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Customers purchased millions more Amazon Devices this holiday season compared to last year – the best-selling Amazon devices this holiday included all-new Echo Dot, Fire TV Stick 4K with all-new Alexa Voice Remote, and Echo.

The company announced a record-breaking holiday season thanks to its customers all around the world, with more items ordered worldwide than ever before.

Other findings include:

  • It was a record holiday season for Amazon’s Kids Edition devices; customers purchased more Echo Dot Kids Edition and Fire Kids Edition tablets than ever before.
  • Customers purchased millions of Amazon Fire TV, Fire Tablet, and Kindle products this holiday season.
  • Ring and Blink sold more devices this holiday season than ever before, as more and more customers are keeping their homes safe.
  • Customers made their homes even smarter this year with a record number of smart home devices sold on Amazon.com; best-selling smart home devices included Amazon Smart Plug, Ring Video Doorbell 2, TP-Link Kasa Smart Plug Mini Outlet, and the iRobot Roomba 690.
  • Customers used Alexa to listen to hundreds of millions more hours of music this holiday season compared to last holiday season, and on even more services – including Amazon Music, Spotify, Tidal, and Apple Music, among others.
  • Customers asked Alexa to turn on their holiday lights tens of millions of times this holiday season, with the number one request being ‘Alexa, turn on the Christmas tree’.
  • The number one holiday song that customers requested this holiday season was All I Want for Christmas is You by Mariah Carey.
  • Customers used Alexa nearly twice as much on Fire TV devices this holiday season compared to the same time period last year.
  • The best-selling electronics this holiday season included Bose QuietComfort 35 (Series II) Wireless Headphones, the Samsung Flat 65″ 4K UHD 8 Series Smart LED TV, Apple iPad (Wi-Fi, 32GB) in Space Gray, Wemo Mini Smart Plug, Blue Yeti USB Microphone in Blackout, Wyze Cam 1080p HD Indoor Wireless Smart Home Camera, and HP Sprocket Photo Paper.

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