ITV launching consumer magazine
January 3, 2019
ITV, the UK’s biggest commercial broadcaster, is launching a new magazine as part of a partnership with content agency John Brown Media. The ITV Magazine will be available to purchase for £1 in Waitrose & Partners stores across the country and myWaitrose members can pick up the magazine for free.
ITV says its new magazine “previews the very best of 2019 and features exclusive interviews with some of TV’s biggest stars ahead of a bumper year on ITV”.
The launch of the magazine is part of ITV’s ‘More Than TV’ strategy which CEO Carolyn McCall set out earlier in 2018, a key part of which is to develop strong consumer relationships.
Paul Ridsdale, ITV Director of Viewer Marketing, said: “We’re constantly looking at new ways to reach viewers and the launch of The ITV Magazine enables us to engage with both existing and future viewers and give them a taste of what ITV has to offer in the new year. The magazine shows how our programming and cultural influence extends way beyond TV and into people’s lives.”
Andrew Hirsch, CEO, John Brown Media, added: “We are delighted to be working with ITV and Waitrose & Partners on the ITV magazine launch. This new publication will help deepen ITV’s relationship with its audience, while enabling Waitrose & Partners to reward loyal customers with a fantastic product. ITV magazine is a great vehicle to engage, surprise and entertain viewers.”