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Football tops Xmas mobile video viewing

January 4, 2019

EE has revealed that football dominated the most-watched live TV moments on mobile this Christmas and New Year, taking nine of the top ten positions.

Taking them nine points clear at the top of the table, Liverpool’s massive 5-1 home win over Arsenal, broadcast on BT Sport, attracted the highest volume, followed by Manchester United’s win against Bournemouth and Rangers’ one-nil victory over Celtic.

BBC’s New Year coverage polled as the highest non-football viewing, coming in at position six in the top ten. Soap opera Eastenders was the second most popular viewing outside of sport, ranking ahead of the Queen’s annual Christmas Day speech.

The findings reflect a year-on-year growth in mobile video, with data volumes peaking in 2018.

Top ten

Live TV Date
1 Liverpool vs Arsenal 29th December
2 Manchester United vs Bournemouth 30th December
3 Rangers vs Celtic 29th December
4 Brighton & Hove vs Arsenal Boxing Day
5 Southampton vs Manchester City 30th December
6 BBC New Year’s coverage New Year’s Eve/New Year’s Day
7 Chelsea vs Crystal Palace 30th December
8 Cardiff vs Tottenham New Year’s Day
9 Aberdeen vs Celtic Boxing Day
10 Southampton vs West Ham 27th December

The findings continue a football-focused trend seen in 2017, where Liverpool’s match against Swansea led the most popular live viewing on mobile.

Categories: Articles, Mobile, Mobile TV, OTT, Research