DAZN, the live and on-demand sports streaming service, has announced that Ben King is joining the company as SVP Global Distribution and Business Development to drive its global expansion.
King joins DAZN in February from Apple where, over his 12-year tenure, he worked at the forefront of some of the world’s most successful digital entertainment and media services including the iTunes Store, App Store and Apple Music. Most recently, as Commercial Director for International Services, King had responsibility for Business Insights, Business Development, Strategic Partnerships and Content Licensing outside the US and played a pivotal role in driving the growth of Apple Music as it raced to 50 million subscribers in just three years.
Based in London, King joins DAZN to help drive growth strategy and build best-in-class commercial and distribution partnerships.
He will report into John Gleasure, Chief Business Development Officer, who said: “Ben is universally respected across the industry as an innovative and talented operator who delivers results for both partners and his services. His global experience and insight-driven approach will enable DAZN to grow faster and stronger as we extend our business deeper into both existing and new markets. We are delighted to get him onboard.”
King, said: “From the first time I met the DAZN team, I was blown away by the product, the people and the ambition. DAZN has spotted an opportunity to develop a global sport streaming service before anyone else and is executing aggressively to extend its lead. Live sport may be the last holdout of the digital media revolution, but I have no doubt about the benefits of bringing fans closer to their favourite teams and sport stars through a more user-friendly, convenient and affordable service. The potential is staggering, and I could not be more excited about joining DAZN to help realise it.”