Foxxum, a global player in the development, operation and commercial marketing for innovative Smart TV solutions, has unveiled a new smart TV customer: Profilo branded TVs and devices under OEM licence, will be exclusively available with a Foxxum Smart TV App Store. The deal defines a 5 year exclusive partnership between Promarket and Foxxum.
Foxxum will continuously develop new portal features and new content for the Promarket TV brand while Promarket maintains its own branding and design for the brand. The joint solution enables a state of the art Smart TV experience and offers cost-effective, high quality User Interfaces to drive forth a competitive, next generation smart TV. The Foxxum App Store features customisable interfaces, local content including all major Turkish content partners, recommended content based categories and a wide selection of international applications. The focus for Profilo’s TV sets lies on local Turkish premium VoD services including applications such as Blu TV and Puhu TV. Thanks to this new alliance Profilo will have a continuously updated content portfolio while Foxxum keeps strengthening its presence in Turkey. All devices will be exclusively sold in Profilo stores in Turkey.
Devrim Üner, General Manager at Promarket, commented: “We are happy to collaborate with Foxxum to take the next important step in Smart TV with Profilo. Foxxum’s technology and services are a valuable complement to our trusted devices.“
Ronny Lutzi, CEO at Foxxum, said: “We are very proud to be working exclusively with Profilo in Turkey. This collaboration not only brings strategic value to Promarket but also strengthens Foxxum’s footprint in the region. Combining our technology and Profilo’s high-quality products means that together we can provide customers, partners and viewers with a delightful watching experience.”