Sony unveils 98” 8K TV at CES

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While LG’s ‘rollable’ UHD screen made most of the early headlines at the Las Vegas Consumer Electronics Show (CES), Sony also wowed delegates with its introduction of a pair of 8K Bravia LCD displays (98” and 85”). Prices were not revealed.

Sony’s Bravia Master series (Z9G range) are amongst the very first 8K displays on offer, and features its next-generation image processor X1 Ultimate equipped with 8K ultra-resolution algorithm custom database, enabling the 8K X-Reality PRO to up-convert any content to 8K resolution.

Sony also uses what it claims is a unique Backlight Master Drive technology features a newly developed LED module and control algorithm optimized for 8K. “The combination of these technologies brings high resolution and high contrast picture quality images to life in stunning fashion. Additionally, Acoustic Multi-Audio featuring four speakers located above and below the screen will make you believe the audio is coming right from the screen, achieving a high level of audio quality befitting the immersiveness of large-screen 8K images.”

Sony is also offering OLED displays but only in 77”, 65” and 55” sizes and also equipped with its X1 Ultimate processor.

These displays come with an automatic Netflix Mode, not simply for logging into Netflix output but which configure the receiver to the ideal parameters as specified by the creative team on the movie or programme being screened. Sony says: “These TVs are part of the IMAX Enhanced certification program that is the result of collaboration between Sony’s engineers together with IMAX, DTS and content creators to faithfully deliver creators’ vision and intent.”


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