Trade body DEG: The Digital Entertainment Group is pioneering a new direction in media industry advocacy with the formation of the DTC Alliance as a subset of DEG membership.
Every major media company and TV network will launch a Direct-to-Consumer (DTC) streaming service in the next five years, representing a significant new chapter in how television and film content is purchased, accessed and consumed. As DTC streaming currently is a long-tail situation with a few high-reach apps and many low-reach services, DEG’s DTC Alliance is designed to support direct-to-consumer media services of all sizes to tackle difficult challenges and coordinate voluntary best practices and initiatives; advocate for the industry by presenting a common front to the commercial community; and promote member channels through campaigns aimed at building awareness among consumers, as well as through industry-leading events.
Under the umbrella of the DTC Alliance, DEG has established six committees to set objectives and agendas in the following areas: Marketing Nomenclature, Data Analytics, International Expansion, Rights Repository, Title Availability Directory and Uniform Metadata Standards.
“With the DTC Alliance, DEG is bringing together DTC content companies and service providers to build a robust and efficient marketplace for all players, and to promote the new DTC experience to consumers,” said Amy Jo Smith, DEG President & CEO. “DEG has a track record of more than 20-years in bringing new media platforms, including DVD and Blu-ray Disc to market. We are very excited to apply this extensive market-building experience to the DTC arena, and encourage all appropriate companies to participate in setting the DTC Alliance’s initial objectives and a forward-looking agenda for this new industry.”