Discovery Italia 3rd ranked audience share in 2018

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For the sixth consecutive year, Discovery Italia confirmed its place as the third Italian broadcaster in terms of audience share.

Over 24 hours, the average share amounts to 6.8 per cent, rising to 9.1 per cent in the commercial target of 25-54 year olds and reaching 9.3 per cent of millennials.

National terrestrial TV channel Nove placed ninth, gaining three positions in the ranking of national channels, with an average share of 1.4 per cent over 24 hours rising to 2 per cent in the commercial target of 25-54 year olds (+6 per cent on 2017).

Real Time stands at seventh place among the target audience (women aged 15-54) with a 2.6 per cent share.

DMax and Motor Trend, the new channel dedicated to motor sports, reached 3.1 per cent of men aged 25-54.

Giallo has managed a 0.8 per cent share on the total audience over 24 hours and reaches 1 per cent of the female audience aged 25-64 years.

Food Network, which jointed Discovery Italia in September, has already reached 0.6 per cent of the target audience (25-54 years).

There was also a record performance for the K2 and Frisbee channels, with Discovery Italia being the only kids broadcaster in 2018 to grow in the 4-14 years target group (with 8.8 per cent share, +5 per cent compared to 2017). In this segment, K2 and Frisbee exceeded the 11 per cent share (+8 per cent).

Discovery Italia’s OTT service Dplay had 2.8 million unique users per month and more than 70 million views a year, with a 16 per cent increase of the time spent.


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