Synamedia – which Sky acquired a stake in this week – has unveiled new artificial intelligence software at CES 2019, claiming it could bring an end to password sharing in the streaming industry.
The system uses machine learning to analyse account activity and recognise unusual patterns, such as account details being used in two locations within similar time periods.
Parks Associates predicts that nearly $10 billion of pay-TV revenues and $1.2 billion of revenue from subscription-based streaming services will soon be lost to credential sharing each year.
“Casual credentials sharing is becoming too expensive to ignore. Our new solution gives operators the ability to take action,” said Jean Marc Racine, Synamedia’s chief product officer. “Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”