Australian Open to expand global content with Grabyo
January 10, 2019
Ahead of Australian Open 2019, Graybo has partnered with Tennis Australia to enhance its international video content strategy and expand Tennis Australia’s reach across the globe.
Grabyo’s cloud-based video platform will enable Tennis Australia’s digital and social teams to create, edit and distribute real-time video clips and live streams to multiple social and digital platforms throughout its major domestic and international events in 2019.
The Australian Open is a major highlight in the global tennis calendar, drawing huge global interest; the 2018 Open reached over 900 million homes in more than 220 territories. Using Grabyo, Tennis Australia will streamline its digital workflows and scale its presence in key markets around the world, leveraging the increasing demand for live streaming and VoD on multiple platforms and devices.
Xavier Muhlebach, Supervising Producer at Tennis Australia, commented: “In 2019 we want to connect to fans all over the world faster and in a more personal way than ever before. Our global audience is incredibly engaged and hungry for great content, so by working with Grabyo we have created a content strategy that uniquely targets every possible market. Using this platform has given us the freedom to be creative and make great content without the concerns of distribution slowing us down.”