China’s online video portal Youku is streaming all matches of this year’s AFC Asian Cup live, as it looks to expand its HD sports-streaming services.
Running from now to February 1st in the United Arab Emirates, the football tournament is the biggest yet, contested by 24 teams instead of the 16 team format that had been in place for the past 10 years.
It is the second major sporting event to tap Youku’s high frame-rate streaming technology, after the FIFA 2018 World Cup in June. Leveraging artificial intelligence technologies to predict movements, the Alibaba-owned video hub will livestream all 51 matches at 50 frames per second. To enrich the viewing experience, Youku is offering a range of digital content to engage users as they watch the games, from sports commentary and fan trivia quizzes to prize giveaways.